In the (honestly quite terrible) 2001 movie Antitrust they really had this responsive design thing down. Social media was years away so the only practical way to spread the word about Microsoft NURV being completely evil is to simultaneously hack every computing device on the planet. UI designer Lisa, clearly the best designer to ever live was able to present an interface in the same sharp detail on both a tiny early 2000’s mobile phone and a billboard on Times Square without any changes between devices.

In researching my last post about optimising images I was looking through some forum comments and saw some commenters debating whether or not you could create a good looking website with no images. I think a beautiful website without any images might be a bit much to ask (who wants to do without a cute logo image after all) but using some clever CSS you can cut down on the images that you have to use and still have a very attractive site.

Want your website to be fast? yes! Want your website to be pretty? yes, can’t it be both? Website users are an impatient lot and will be turned off by having to wait for your site to load. You can lose up to 40% of your viewers if your page takes 3 seconds to load. Google will also apply a penalty to slow sites when ranking search results. Images take up more than half the size of your webpage so it is important that these images are optimised so you aren’t wasting load time on unnecessarily large images.